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Five Game of Thrones quotes about Digital Marketing

I admit, I’m a huge Game of Thrones nerd. It’s not surprising considering I watch it weekly with friends, find myself lost in the Game of Thrones wiki rabbit hole and discuss the latest theories online (R + L = J anyone?). The more I watch though, the more I believe that Ned Stark, Cersei Lannister and the rest of the Game of Thrones crew were born to be Digital Marketers. Here are 5 Digital Marketing tips that we can learn from Game of Thrones.

*There are no spoilers for Game of Thrones in this article.

1) “When you work in Digital Marketing, you optimize or you die.”

There’s really nothing else that can perfectly sum up Digital Marketing. Whether it be Search Engine Marketing, Conversion Rate Optimization or Search Engine Optimization, you need to be always on top of things and keep on optimizing. Take out the non-performing keywords in your ad campaign. A/B test your landing page and increase your conversion rate. Monitor your traffic in Google Analytics (organic vs direct vs referral, mobile vs desktop, average page time, bounce rate) and adjust accordingly.

Nothing is quite set and forget in Digital Marketing. You have to constantly optimize to make sure everything is performing well.

2) “Brace yourself. Changes are coming.”

It’s not enough to monitor your Digital Marketing efforts, you also need to be in the loop regarding the changes in the Digital Marketing industry.

Earlier this year, Google changed the AdWords game when they took out the side panel ads on the results page. Twitter changed what counts towards the 140 character limit a little over two weeks ago. Just last week, Instagram finally rolled out their announced algorithm-based feed to replace the chronological order that we’re all used to.

Change is inevitable in the Digital Marketing world. It’s up to us to stay on top of it.

3) “You know nothing digital marketer.”

In Conversion Rate Optimization, the worst thing you can do is make changes because you think they would fix the problem. There are two inalienable truths that Peep Laja, founder of ConversionXL, shares in his wonderful article on CRO. First, your opinion doesn’t matter. Second, you don’t know what will work.

Do not make changes on your unsupported and baseless opinion. Look at your traffic in Google and determine which pages should be optimized. Install mouse tracking, heat map, and session replay software like Hotjar to uncover insights from your users.

Make changes based on data! It’s the only way to be sure that you’re testing the right things.

4) “What do we say to the god of spammers? Not today.”

Spammers are a pain to deal with and can easily mess-up your Google Analytics traffic especially if you’re just starting out. Luckily enough, spam traffic can be blocked quite easily by following this step-by-step guide. If the spammers have gotten into your data already, set-up a segment that excludes the spam data so you’re able to do analysis on your real traffic.

5) “For the landing page is cluttered and full of distractions.”

As I’ve mentioned previously in my blog post, the primary goal of your landing page is a conversion. It’s not enough to reduce or downright eliminate outbound links from the landing page. Let’s take it a step further and remove unnecessary copy. Write down your Unique Selling Proposition (USP). Outline your benefit and feature descriptions to communicate what problems you are solving and describe how you do it differently. Add in a testimonial or two for social proof.

Overall, you want your landing page to be succinct and easy to digest. Strip out all the unnecessary copy and outbound links so that it’s clear for the customer what they should do when they reach your landing page. Convert.

6) BONUS: Hodor?

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